Agreement designed to promote & support Aastra’s complete family of VoIP telephones within the distributor & reseller communities across Canada
Concord, ON, Canada - March 29, 2007 - Aastra Telecom, a global provider of open-standard communication products, systems and solutions, today announced that it has appointed White Radio LP as a Canadian Master Distributor.
As a Master Distributor for Aastra’s IP products in Canada, White Radio will be responsible for the distribution of Aastra’s complete portfolio of standards-based VoIP telephony products to distributors and resellers across Canada. Additionally, they will provide all sales, marketing, technical training and product support.
“With the introduction of Aastra’s 5i series of VoIP telephones, and our recently announced SIP-DECT wireless solution, demand for our products continues to accelerate among independent dealers across Canada” said Bruce Cook, VP of Canadian Sales at Aastra Telecom. “To better serve this growing community we needed a partner who is totally focused on VoIP with a sales force that understands the requirements of today’s VoIP resellers. Having partnered with White Radio since June of 2002, we firmly believe that they can provide the level of support and focus that is required to take advantage of growth opportunities in this market.”
“We are thrilled that Aastra Telecom has selected White Radio as a partner of choice to further develop a strong presence in the VoIP marketplace in Canada” said Jack Van Kessel, President of White Radio LP. “With two series of VoIP telephones, and their exciting new SIP-DECT wireless solution, Aastra has developed an impressive IP product portfolio offering. Our dedicated sales and marketing teams will develop a national program of channel focused resellers and provide them with the tools and support to promote the entire Aastra VoIP portfolio”.
About Aastra SIP Phones
Aastra offers one of the most extensive and complete portfolios of standards-based IP telephone products in the marketplace today. Style, mobility options and the inclusion of expansion modules all add up to choice, flexibility and expandability in a full range of quality carrier/enterprise grade desktop and mobility telephones. Aastra’s IP phone family consists of two series with 4 models in each, and the recently announced Aastra SIP-DECT™ Mobility Solution;
Aastra IP Series
9112i - Basic single line SIP telephone with 3-line display
9133i - Featured SIP telephone supporting up to 9 lines with 3-line display and 7 programmable keys
480i - Advanced featured SIP telephone supporting up to 9 lines with large display 20 programmable softkeys
480iCT - All the features of the 480i plus integrated cordless base providing VoIP mobility
Aastra 5i Series
53i - Featured SIP telephone supporting up to 9 lines
55i - Advanced featured SIP telephone supporting up to 9 lines with large backlit LCD display and up to 20 programmable functions. Compatible with up to 3 Aastra 536M expansion modules
57i - Full featured SIP telephone supporting up to 9 lines with large backlit LCD display and up to 30 programmable functions. Compatible with up to 3 Aastra 536M or 560M expansion modules
57i CT - All the features of the 57i plus integrated cordless base providing VoIP mobility
Designed for plug and play deployment, Aastra has incorporated the advanced functionality, reliability and proven industrial design of our analog and digital phones into all of our SIP telephones. With the added flexibility of embedded XML browsers, productivity enhancing applications and information services can easily be delivered to our SIP phones allowing users to fully experience all the power VoIP brings to the desktop.
Aastra SIP-DECT™
Employing the latest DECT 6.0 technology, Aastra’s SIP-DECT solution uses feature rich handsets and access points that support superior levels of interference-free performance, security and reliability in a wireless SIP telephone system. This scalable, enterprise-grade, mobility solution allows users to take the features and voice quality of their desk telephone throughout their office environment, or related branch offices serviced by the same corporate network with full roaming support.
About Aastra®
Aastra Telecom is a North American business unit of Aastra Technologies Limited (“Aastra”), a rapidly growing company at the forefront of the Enterprise Communications market. Headquartered in Concord, Ontario, Canada, Aastra develops, markets, and supports a comprehensive portfolio of products, systems, and applications for the building and accessing of communications networks. Aastra’s products comprise a full range of both open-standard IP-based and traditional networking solutions including; Enterprise Private Branch Exchanges (PBX’s), gateways, digital and analog telephone terminals, VoIP telephones, wireless handsets, and advanced software applications. For more information on Aastra, please visit our Web site at www.aastratelecom.com .
About White Radio LP
Incorporated in 1925, White Radio is a Canadian market leader in the distribution of Audio/video, Communications, Telecom, Wireless and TDM and contractor Markets. The company has a network of sales people and operates from two principle locations Burlington, Ontario and Burnaby, British Columbia. The company offers a full range of technologies and solutions for integrators and service providers. White Radio has expertise in voice, video and data solutions over traditional and next generation technologies.
Aastra is a registered trademark of Aastra Technologies Limited. Contacts:
Aastra Telecom
Bruce Cook
+1 905.760.4183
bcook@aastra.com
White Radio
Tim Jackson
+1 905.631.2669
+1.800.565.3586 ext. 2669
tjackson@whiteradio.com
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Press Contact
Aastra Technologies Ltd.
155 Snow Blvd.
Concord, Ontario
Canada
L4K 4N9
press@aastra.com
Media Contact:
press@aastra.com
Contact Investor Relations:
investors@aastra.com
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