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Aastra Awarded “Best of Show” at ITEXPO West 2009

Aastra Hi-Q™ Recognized as a Best Large Enterprise Solution at Leading IP Communications Conference in Los Angeles

 

Dallas, TX (September 11, 2009) - Aastra announced today that its Hi-Q™ Enhanced Audio has received a “Best of Show Award” in the Large Enterprise Solution category at Technology Marketing Corporation (TMC®)’s ITEXPO West 2009 in Los Angeles.

Aastra’s Hi-Q™ audio technology is a software based acoustic optimization, backwards compatible with existing 67xxi series SIP phones, delivering a more life-like conversation and richer user experience via an industry standard G.722 wideband codec. Hi-Q is easily configurable and then automatically activated for calls that successfully negotiate the use of G.722 codec. This innovative software-only upgrade works on existing hardware and is available as a free download from Aastra.

“ITEXPO has been a premier opportunity to showcase new product innovation for many years,” said Tim Whittington, Senior Vice-President and General Manager, Aastra USA Inc. “We’re honored to be chosen for this award. We believe our Hi-Q software delivers excellent quality; we’re pleased that its value has been recognized by the leading technology writers at TMCnet.”

“Our judging panel felt as though this year’s field was the deepest we’ve ever seen for the Best of Show Awards, and we congratulate the winners for standing out in their respective categories,” said Rich Tehrani, CEO and group editor-in-chief of TMC. The industry’s largest collection of service providers, enterprise buyers, developers, and resellers come to ITEXPO, to see innovative solutions from companies like Aastra.”

The ITEXPO Best of Show Awards recognize innovative products and solutions that were featured in the Exhibit Hall during the event. This designation serves to highlight the technological achievement and creative product features that set these winners apart from the rest of the crowd. INTERNET TELEPHONY magazine editorial staff evaluated the pre-show nominations, and met with vendors to inspect and review the displayed products on the first day of the Expo. A full list of the winners is posted on TMC’s Web site at www.tmcnet.com.

About Aastra USA
Aastra USA is the North American business unit of Aastra Technologies Limited, (TSX:“AAH”), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra USA, visit our website at www.aastrausa.com.

About TMC
Technology Marketing Corporation (TMC) is an integrated global media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two to three million unique visitors each month worldwide, according to Webtrends. For more information about TMC, visit www.tmcnet.com.

For more information about TMC, visit www.tmcnet.com.

TMC Contact:
Todd Keefe
617-262-1968 x 101
todd@firpr.com

Aastra USA Contact:
Robyn Thompson
+1.469.365.3249
pr@aastrausa.com

 




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